Field notes on SEO, AEO, and GEO from the Digital Domination team.
Three deadlines in one month: 64-day certificates, account-bound CAA under RFC 8657, and Chrome 154’s HTTPS-first warnings—and the quiet way each one takes a working site down.
Self-asserted “vegan” is marketing copy a model has to hedge. A certified claim is a citable fact. Here’s the trust-signal playbook that gets your brand into AI answers.
One harmless sentence, a live key in the project folder and no permission prompts. What happened on the night of September 29, what it really cost, and the guardrails we run now.
The cause-ordered diagnostic I actually run when a site owner tells me the inquiries stopped: From-header alignment, envelope sender, DKIM, host-level blocks, and the receiving side.
Your #1 Google ranking won’t earn AI citations if the page is stale. Freshness is now its own GEO signal—here’s the schema that makes it legible.
The exact meta tag values, the Search Console path, and a decision matrix for when opting out of AI Overviews and AI Mode actually pays off.
German buyers are asking AI systems who to trust. Here’s the discipline that decides whether your company is the answer—or a competitor is.
March, June, August. Three confirmed rollouts, one content floor. And it’s the same floor the LLMs use to decide what to cite.
The two engines run on different citation economics. Optimizing for one and calling it done is a budget mistake, not a shortcut.
Both statements are true at the same time. Here’s the mechanism that reconciles them, and a per-engine decision matrix you can hand to a client.
Rank trackers measure a results page your buyers are abandoning. Here are the five tools, three KPIs, and one free method that measure what AI actually says about you.
AI Mode is a layout. Gemini Flash is the engine scoring your pages underneath it—regardless of what your users see on the SERP.
Cloudflare now sorts crawlers into Search, Agent, and Training. Googlebot sits in the mixed-purpose middle—and a single WAF rule can drop it at the network layer without a peep in Search Console.
Three editorial changes, one peer-reviewed study, and a realistic refresh cadence for B2B teams that don’t have a newsroom.
How to build an llms.txt file AI crawlers can actually navigate—and why a file full of marketing prose is worse than not having one at all.
Google says optimizing for AI is “still SEO.” The citation data, the platform gaps, and the audit scores I keep seeing say the story isn’t that clean.
If ChatGPT and Perplexity won’t recommend you, the problem usually isn’t your content. It’s that the machine can’t tell who you are.
Your rank tracker is green, your GA4 is red, and the gap has a name. Here’s the number that explains it—and the four-layer stack that replaces position tracking as your primary KPI.
Cloudflare’s new default block frames the choice as all-or-nothing. It isn’t. Here’s the surgical split that protects your content and keeps you citable in ChatGPT, Claude, and Perplexity.
Google just shipped a native instrument for AI impression data. It deliberately leaves out clicks—and that omission tells you exactly which metric to put on your dashboard.
Google killed the display feature, not the data. The B2B sites stripping FAQPage right now are deleting the one signal AI engines still read.
What ChatGPT, Claude, and Perplexity actually read from a site—and why clean schema.org annotations move the needle more than a third hero slider.
Four bots crawl your site every day. Only one of them sends visitors back. Here’s the data, the decision matrix, and the robots.txt snippets I use on every audit.
You can own the top blue link for your core term and still be invisible when your buyers ask ChatGPT, Perplexity, or Google AI Mode who to hire. Here’s why—and what actually drives citation now.